With housing starts at a four-year high, the construction industry poised to replace aging fleets and diesel and gasoline prices on the decline, Ram Truck is ready to introduce its newest vehicle division: Ram Commercial. Recently announced at the 2012 L.A. Auto Show, the new division will offer the Ram Cargo Van, new ProMaster full-size van, Ram 1500, Ram HDs and Ram HD chassis cabs, the latter with gas, turbo-diesel, and compressed-natural-gas powertrains.
Ram Commercial will offer a full line of industrial-strength trucks and vans built for workers and businesses to provide maximum capability and productivity while striving for a low total cost-of-ownership experience, the division says. Ram Commercial also incorporates a full support team that includes sales, marketing, product development and customer service. Finally, Ram Commercial offers exclusive pre-sale and post-sale solutions with BusinessLink and On-the-Job customer programs.
Ram Truck also has officially announced it will develop a new full-size van for the North American market called the Ram ProMaster but will not release images or specifications of the exact product until later in 2013. The full-size van, the newest asset in the newly born Ram Commercial division, will go on sale near the beginning of the third quarter in 2013. Based on the Euro Fiat Ducato, the Ram ProMaster will have a significantly redesigned face with familiar Ram styling cues, and the Ram Truck guys assure us they'll be offering multiple features and powertrains tailored to North American commercial customers.